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FUTURE FOCUS DIPLOMA IN EVENT MANAGEMENT STRATEGY AND PLANNING
A program of great value to men and women seeking exciting careers in Tourism, Cultural, Business & Sporting Event Planning & organization.
It is essential that strategic plans are drawn up before an event takes place. Many events are staged on sites where everything needs to be set up over a 24-hour period, with all the elements requiring careful synchronization. In contrast, many other events require years of planning; large convention bids, for example, are often won five years before the event is held. For the very competitive bidding process, budgets need to be developed and process quoted, requiring a good understanding of market, economic and political trends, as well as consumer choices. This long-term view is the basis of the strategic management and planning for events, which focus on the event concept, feasibility of the event, legal compliance and financial management.
Marketing is a critical success factor, because many-events-sporting, cultural and arts involve sponsorship arrangements with industrial and commercial organizations.relationshop building is particularly important because there are so many stakeholders involved in events, including government agencies at many levels. This program considers in detail these aspects of event strategy and planning, including strategic risk.
Major topics covered in this Diploma Program:
- Event industry knowledge. Event concept: development, analysis, design, logistics.
- Event feasibility: keys to success, SWOT analysis. Event venues and sites, requirements.
- Event legal compliance: relevant laws and legislation, insurance, staff training and contracts.
- Business and client relationships, market segmentation, research, service agreements.
- Marketing strategies: the marketing mix.Sponsorship;types,evaluation,merchandising
- Budgeting and budgetary control. Financial statemants: profit & loss account, balance sheet.
- Business risk: strategic risk management, risk management policy, crisis management.
- Events bids, tendering and applying for grants, interpreting the event brief, bid documents.
Award and Achievement:
On successfully completing this Career Development Program you will:
- Be awarded the CIC Diploma on Event Management : Strategy & planning
- Have attained an accredited qualification at level 4 – equated to the British National Framework at the same study level as higher national diploma and national vocational qualification level 4.
- Have attained an accredited qualification for managerial and supervisory levels showing you possess competence in professional work activities.
- Be eligible for an equivalent core subject study exemption (and Fee reduction) from the CIC international BA on Hospitality Administration
Fee: € 700 inclusive of VAT, books, examinations, tuition and certification. Booking can be made by filling in the application form and sending a deposit of € 120 which will be deducted from the course fee.
Duration: 14 sessions of 2 hours duration each
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