About the programme
Business Management (Marketing), involves looking at how organizations respond to change in the external environment and the future for organisations based on the external environment in which they operate. Markets, Customers, Finance, People, Operations and ICT are all considered within the context of the business environment.
Marketing is the study of consumer needs and the meeting of these needs by providing the relevant goods or services. Marketing focuses on the reasons why consumers buy a product or service. You'll discover the many aspects that influence marketing success like the pricing and packaging of a product or service, the management of business resources and the impact of external factors.
As you might expect, there's a strong demand for Business Management graduates in all types of industrial, commercial and financial organisations. But Business Management skills are increasingly important in the public sector.
Programme modules:
Level 1
- Studying for Business
- Business Environment
- Managing the Enterprise
- Accounting and its Regulatory Framework
- People, Organisations and Management
- Governing Business Development
Level 2
- Fundamentals of Marketing
- Business Research Methods
- SME Marketing
- Managing Diversity
- Technology and Knowledge Management
- Operations Management
Level 3
- Project Planning and Personal Development
- Consumer behaviour and research
- Integrated Marketing Communications Management
- Corporate Strategy
- International Marketing Management
- Project
Learning materials
Textbooks are provided with specially written study guides containing interactive materials. Opportunities for discussion are provided via our Student Community website. Additional learning resources include access to the ATHENS database and the UK Libraries Plus system.
Assessment and examinations
Assessment is through a mixture of coursework and examination. Coursework includes essays, logs, research projects, practical tasks and a final-year dissertation.
Assessment at Level 1 is often by coursework, in order to provide you with maximum feedback and guidance. Across Levels 2 and 3, the emphasis shifts to examination-based assessment, but there will be no more than four exams per level.
Award
BA (Hons) Business Management (Marketing) on successful completion of the full degree. You can also study individual modules, or gain a Certificate of Higher Education, Diploma of Higher Education or an Ordinary BA degree, depending on the number of modules completed.
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