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A Programme designed to ENSURE Sales/Marketing &
Business Managers MAKE FULL USE OF THESE IMPORTANT SELLING TOOLS.
Advertising is one of the marketing activities contributing
to the efficient distribution of products to consumers. A good understanding
of advertising and its role is essential for all sales & marketing
managers, all business owners & managers, and all others involved in
selling the products of an organization.
Good public relations can make a positive contribution
to the success of enterprises by influencing the attitudes of people towards
them, and often towards the products, they have for sale. All modern managers
and administrators should be aware of the need for and the benefits of
good public relations.
Major topics covered in the Advanced Program
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Features & types of advertising. Importance of advertising to vendors,
consumers & the media.
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Types of advertisers: individuals businesses, others. Print, broadcast
and other advertising media, websites.
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Advertising agencies: functions, organizations, staff, departments &
work performed in them.
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Creating print & broadcast advertisements, direct-mail materials. Planning
advertising campaigns.
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Public relations theory & practice: objectives, techniques. PR departments
& PR consultancies.
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The promotional mix. Promotional campaign planning. Measuring PR &
advertising effectiveness.
Award And Achievement
On successfully completing this Advanced Program you
will:
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Have completed a professional Program of Study with an Accredited College.
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Be awarded the Diploma on Advertising and
Public Relations.
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Have attained a qualification beyond ‘A’ level
– as are Higher National
Diploma and N/SVQ 4 – for managerial and supervisory levels, showing
you possess competence in professional work activities.
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Have completed a Qualifying Programme for several International Honours
Graduate Diplomas.
Courses are held on a full time basis or on a part time basis or by distance learning. Ask for details.
Duration: 14 session of two hours duration.
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