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A Programme designed to create PROFESSIONALS trained
in TOURISM AND TRAVEL ORGANIZATION AND MANAGEMENT
The tourism industry is becoming increasingly important
in countries all over the world; and the “tourism income” earned contributes
greatly to their balance of payments. But for their economies and people
to benefit fully, tourism development must be planned and be controlled
– and be ‘sold’ to tourists. Travel agencies are an important link between
tourism and the travel products on offer, and travelers. To be profitable,
they must be efficient and well-managed, with knowledgeable staff.
This Programme deals with both vital areas, and also with
the marketing of tourism and travel products – by state bodies, tour operators
and travel agencies.
Major topics covered in the Advanced Program
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The tourism industry: structure, organisation, products, services; national
and international importance.
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Economic and social consequences of tourism: income from tourism, factors
in developing tourism.
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Tourism markets: leisure and activity, business travel VFR travel, motivations
for travel, destinations.
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Tour operators, inclusive tours, transport, accommodation, catering and
economics of tour operation.
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Travel agency establishment, appointment, operations, management, IATA;
recruiting and training staff.
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Marketing and promoting tourism, travel and tour brochures, compilation
and use of tourism statistics.
Award And Achievement
On successfully completing this Advanced Program you
will:
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Have completed a professional Programme of Study with an Accredited College.
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Be awarded the Diploma on Tourism & Travel Agency Management.
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Have attained a qualification beyond ‘A’ level – as are Higher National
Diploma and N/SVQ4 – for managerial and supervisory levels, showing you
possess competence in professional working activities.
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Have completed a Qualifying Programme for several
International Honours
Graduate Diploma on Hospitality Management.
Courses are held on a full time basis or on a part time basis or by distance learning. Ask for details.
Duration: 14 session of two hours duration
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