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This Programme is the PROVEN vehicle for Management SUCCESS
in THE VITAL FIELDS OF MANAGING SALES AND MARKETING
Top-class selling ability is not all that is required for
success in sales and/or marketing management. Not only must knowledge
be possessed about market research, about distribution channels, marketing
strategies, advertising and publicity, public relations, and much more,
but also a sales or marketing manager must be able to manage his or her
subordinates: recruit them, motivate them, control them, plan and organize
their activities.
Training is essential for success in sales and marketing;
this very practical Programme provides the very best training on the wide-ranging
duties of sales and marketing manager’s in today’s competitive world of
business.
Major Topics Covered in this Diploma Program
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Principles of salesmanship – internal selling, commercial Traveling. Consumers
and commercial buyers.
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Principles of management: recruiting, training, remunerating. Controlling
and motivating sales personnel.
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Market research: consumer research, market surveys, sales forecasting,
planning an budgeting.
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Channels of distribution: wholesalers, large and small retailers.
Credit terms and credit limits. Discounts. Export selling.
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Direct and indirect advertising and publicity, sales promotion, sales letters
and sales literature.
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The sales office, sales records, graphs and statistics, analysis of data,
computers in sales recording.
On successfully completing this Career Development
Program you will:
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Have completed a professional Programme of Study with an Accredited College.
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Be awarded the Diploma in Sales Management And Marketing
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Have attained a qualification beyond ‘A’ level – as are Higher National
Diploma and N/SVQ 4 – for managerial and supervisory levels, showing you
possess competence in professional work activities.
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Have completed a Qualifying Programme toward the International Honours
Graduate Diploma in Sales and Marketing.
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The college issues the certificate. The examination and assignments
are set and marked by the college.
Courses are held on a full time basis or on a part time basis or by distance learning. Ask for details.
Assignments form
part of the course, which will finish off with a final examination.
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